Capitalism is an economic system in which private individuals and corporations own goods, aiming to make a profit and have freedom to set prices for goods and services. According to the film Manufacturing Consent, every social action needs to be justified. The feminist movement and the civil rights movement, for example, are justified because there is the problem of inequality which needs to be addressed. However, one of the few social actions yet to be justified is the core system of domination and capitalism.While other actions are aiming to create democracy, capitalism threatens to crowd out democracy. If the idea that everyone is equal before the law, including both the rich and the poor, is one of the most radical ideas in history, then why does capitalism exist.
How is money power?
If you have money, you can buy almost anything, including the media. If you look at T.V. shows, you would realize that they are sponsored by large corporations that make millions of dollars every year. Having the media is power, because it’s one of the tools for “thought-control.”
Money has a big effect on politics. Posters, ads…they all cost money, but as a result, this would lead the public to think that the guy on the poster would be a more “attractive” candidate as opposed to a candidate that doesn’t have the money to do so. So basically, money can be used to “buy voters” in politics. If you are elected, you then have the power to control how the society runs.
Who is affected by capitalism?
Everyone is affected by capitalism. The 20% of the population that are political class gets affected because they are now the elites. Capitalism also showed that people are indeed possible to make decision for themselves, rather than for the needs of the crowd. The remaining 80% of the population are also being affected because they run the risk of not thinking for themselves. The film states that the selection of topics, distribution of concerns, emphasis, framing of issues, filtering of information, and the bounding of debate are all a result of capitalism because they serve the interest of the elites. Thus, this affects the 80% of the population because they will only hear what the Elites want them to hear.
Who is wearing brand name clothing? Is this an effect of capitalism or random?
Wearing brand name clothing is an effect of capitalism. For example, if I told you to think of a shoe brand, you would probably think of Nike or Adidas. Why? Because that’s the brand that you are exposed to the most. We see their ads everywhere, even when we take the bus to go to school, it’s there on top of the windows. They wouldn’t dominate in their category without capitalism.
Take brand name bags as another example. It has nothing to do with the superiority of the bags, but LV or Coach purposely produce less bags to exhort huge sums of money from the population.
The result is that this leads their competitors to set higher prices too, which again leads the richer to become richer, and the poorer to become poorer.
In what ways in a film’s or photograph’s perspective a form of power?
In Manufacturing Consent it states, “the general population requires necessary illusion to keep it on course.” What film and photography can do is to break this illusion, or to enhance it, since it is a subjective interpretation of the world. Thus, film/photography is a form of power because it can shape the viewers’ perspective of the world by excluding what they don’t want them to see (if you were to enhance the illusion), and/or to show the viewer something new about it (if you were to break the illusion).
Is photojournalism truthful? Is truth a perspective?
Photojournalism: A type of journalism that tells a story through images. A photojournalist is responsible for capturing an image in a way that tells the reader what the story is about.
Photojournalism has the ability to visualise history, to capture the movements and tensions within societies in the images which it projects. However, just like what I mentioned in the last question, it is driven by the desire to create a fundamentally subjective interpretation of the world. But the thing is, no matter what the photographer’s interpretation is, some things will always be true and other things will always be false. And there are so many different perspectives in photojournalism, so they can’t all be true…
What is the basis of truth? I think it’s our experiences. For example, we believe that the sun will rise in the East tomorrow to be the truth because of our past experiences. In the same sense, if we see a certain perspective long enough, that would make it the truth.
My point is, that photojournalism often portrays relative truth, but keep in mind that maybe absolute truth does exist and photojournalism is not portraying it…